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Friday, February 4, 2011

New social Media for Singapore property listings

New social media for Singapore Property listings 

by www.PropertyListings.asia


What is New media? What does it generally include? Is there a business case to learn so many new stuff?

What is defined as new? Generally the internet and social networking sites are considered new forms of communication platform or media.



Brief review of forms of internet media



What are blogs and what are websites?

Blogs are originally sites hosted by others where you can post your own content. Websites are internet media where you own the domain name and you also host the site. Therefore you are not under the mercy of the blog operator's rules.

Image sites

There are many sites that allows you to upload pictures for sharing with friends. These sites such as Flikr, google’s Picasa, photobucket and many others allow you to upload your photos to share with your friends and family. If you are a property agent in Singapore, you could share the pictures of the Singapore property listings you had just taken with your potential customers. Some sites allow you to embed the code into your websites to show the photos. This saves you website space.

Video Sites



Video sites are many. Youtube is the most popular video site, but others are aplenty such as Vimeo, Youku, Tudou and many others. You could embed the video into your websites or you could simply post video footage of the property you are trying to sell.



Social networking media



Social media refers to sites where people congregate, either to do something or to participate in an activity or discussion. There are many forms of social media, facebook is a major one where people participate to play games, to talk to comment on groups and many other things. Facebook has become the biggest social media site worldwide. You can start your own group and invite your friends into your property listings group. All such groups will take time to grow. Alternatively you can market the group or fanpage using advertisements to grow it’s numbers. Do be careful though, places where people congregate, there are social etiquettes to follow. When you are trying to sell something in a social setting, please be tactful and discreet or else your efforts will backfire and your brand may suffer as a result.



Special interest group social sites



Some sites are more focused on music and entertainment such as Myspace. Then the are also others such as matchmake and adult friend finder and many adult social sites. These are probably not appropriate for property listings and will most likely be not effective for your needs. The other sites are Friendsters, Bebo, Orkut, Renren, h15, perfspot, zorpia, netlog, habbo, xiaonei, 5q, yeejee, kai xin wang, 51, Fanfou, Twitter, etc.



Social share and bookmarking sites



As there are too many websites out there. Some sites have spruced up to use people's votes or "choices" or "Likes" to rank websites. These websites are them served to users as the preferred websites. There are many interest groups within these sites. There are many sites that allows people to rank favourite websites and serve it to their users. You need to know that these are also powerful forces to reckon with. These sites are Delicious, Digg, reddit, stumbleupon, Hubpages, squidoo, yahoo buzz, google bookmarks and MSN network.



Therefore, new media is not necessarily a holy grail. But it is definitely a bed of roses with thorns. Once you remove the thorns, you can enjoy the roses.



How to succeed in new media depends on how you are able to get persistent visitor traffic that are not only relevant and cheap to acquire. If you do not have too much worry about acquiring clients, then you can focus more on serving them.



If you want to sell your property, you will need to master these skills in order to market effectively on the internet. Consider talking to the Searh Engine Optimisation and Social media consultants to help you in creating and successful and sustainable business on the new media.

Write to info@propertylistings.asia