Traditional media for Property Listings in Singapore and Asia

Traditional media for Property Listings in Singapore and Asia
By www.PropertyListings.Asia

We’re sure these are questions that you often ask. Listing a property for sale is not difficult. There are many ways to list a property for sale. You can place an advertisement on the traditional media such as newspapers or you can place advertisements on Facebook, spread the news amongst your friends, or post on numerous websites to list your property for sale. Let us first explore the merits and disadvantages of traditional media.

Traditional media for Property Listings
Print media such as newspapers or Free Magazines
Newspaper media can be quite fast and time targeted as you can choose when to advertise. For example, if you you have a property listings advertised on Friday and Saturday, you can expect replies on the same Friday and Saturday and maybe Sunday. But it is not persistent, because property buyers are unlikely to see your advertisements in the next week. So you have only 1 chance to make it work or else you throw away your money.

Flyers
Are flyers effective you may ask?

With flyers, the respondents may take a few days before responding to your advertisements and sometimes even longer. But most people throw away flyers the moment they receive it.

Direct mailing campaigns
There is another method, using direct mailing via Singpost or other private mail operators. If you address the letter or advertisement to the named addressee, you may be guaranteed at least a quick browse through of the advertisement.

However if you need to have a very accurate database. And good database is not cheap to come along. Some mail service provider may be able to provide the name of the addressee for you for a fee. However, you will need to print your own letter or flyer and engage someone to put it into the envelopes. All these are labour intensive and costly.

TV advertising and TV sales network
If you are a property developer, you may even need to do a television advertisement. Despite what the media says, TV is increasingly marginalized as people can watch movies on the computer. Again, TV advertisements do not engage the consumer, they blast everything at the property buyer and then hope that the viewer will quickly pick up the phone or copy the address and go visit them. So how many advertising slots do you want to buy? The same for the more persistent TV advertorials. But TV advertorials get repeated again and again. But these usually require long term contracts. Therefore, unless you have huge amount of funds, these form of property listings is out.

Professional magazines or niche magazines
Another form of traditional media is through the magazines. This form of advertising still works for some highly visible property agencies. The property listings are also more persistent. In such advertisements, most prefer to advertise their company or their brands or themselves. As long as the magazine is relevant to what their readers are reading, there is always a chance that the viewers will call the property agency, property agent or call up regarding the property listings.

Innovative traditional bricks and mortar advertising such as Car park barrier advertisements
You can also put up advertisements at Taxi stands, Taxi boards, MRT stations notice boards and so on. All these will more likely create Impressions than actual action. But as always, innovation doesn’t hurt as long as it does not cost too much. These methods are all very effective in a Saturation marketing campaign.